

ABOUT ALEX
Hi, my name is Alex and I am a Movement Coach here in Singapore.
20 years in the industry has taught me so much more about working with individuals than exercise selection, reps and sets.
As a 45 year old professional in this industry, I have come to believe that for a lot of us, the ability to move well is simply but one aspect of the bigger puzzle which is deep health. Sure, we all want to be able to get stronger, be leaner, age better and be able to perform the most mundane tasks in life, well. Question is - HOW do we do this intelligently, without getting injured, frustrated and burnt out in the process, as so many do? (Especially when you're not 25 anymore).
I am a practitioner who is deeply passionate about Movement and dedicated to the continuous exploration of its many forms. Together, you and I will create and embrace a process that empowers YOU to improve every day. I’m excited to welcome you into our growing community and guide you on your journey of holistic development. My doors are open to anyone curious to explore the world of movement and ready to immerse themselves in the process of lifelong learning.
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With over two decades of experience in the fitness industry and a history of founding multiple fitness brands across the region, I’ve stepped away from traditional fitness approaches to fully embrace Movement Culture. Through this journey, I’ve witnessed the glaring gaps in the fitness industry — how cookie-cutter group HIIT classes and poorly prescribed training patterns often lead to injuries and fail to serve the individual’s true needs.
Traditional fitness operates predominantly in fixed, linear planes, but the human body is designed to move in a much richer, more dynamic way. My goal is not just to train you in patterns but to guide you toward moving better, exploring complexity, adaptability, and freedom in your movement practice. Movement Culture invites you to go beyond the limits of conventional training and discover a deeper, more holistic way of expressing your physicality.
We can get into all of the details when we speak. Till then, I hope I have made some sense here and I look forward to working with you!